Airbus will spare no effort to be the dominant player
in China, with its president and CEO pledging a personal commitment to the
manufacturer's partnerships in the country.
Source: FranceBleu
Speaking to the
media ahead of the groundbreaking of its A330 completion and delivery centre in
Tianjin, the manufacturer’s first outside of its European home ground, Airbus
chief Fabrice Bregier said he first mooted the idea of the widebody facility 2
years ago, believing it to be a necessary step to capture China’s ballooning
demand for larger jets.
“So, we are
targeting widebodies in China and focusing first on the A330," said
Bergier.
Source: FranceBleu
"We’re also looking for partners to make sure
A330 production will remain at high levels, and came to the conclusion that we
could not do that without also having a strong industrial footprint.”
True enough, China signed for 45 A330s when Airbus
inked the agreement for the A330 completions line, and later also firmed
options for a further 30 of the type.
Source: Airbus
Bregier pointed out that the 75 A330s are the largest
order for widebodies from China thus far.
He described this as “only the beginning of a very
long and successful journey”.
Once operational in 2017, Tianjin will become the 3rd
city in the world to deliver both narrowbody and widebody aircraft, after
Toulouse and Seattle.
Source: FranceBleu
Airbus also
intends to extend the line to complete the A330neo and A350 in the future, knowing
full well the importance of the market, which absorbs about 20% of its annual
aircraft production.
Bregier contended that its A320 final assembly line in
Tianjin has played a critical role to grow its China marketshare from 27% in
2004 to the current 50%.
Source: Airbus
He therefore
does not rule out the possibility of setting up a widebody production line in
the country, but points
out that Airbus does not at current have a business case to do so. Widebody
assembly, he says, is “more complex and costly”.
“China has focused, rightly so, on single-aisle a lot
and will continue to procure lots of single-aisles, but I’m sure the next step
will be getting more widebodies. So perhaps one day there will be enough market
to look at such an investment.”
“We have to be realistic, we will not get 80% of the
Chinese market. Being above 50% is my target. In the coming years there will be
new players such as Comac, this is why we support our commercial efforts
through this very important A330 completion centre investment.”
Based on the article “Airbus chief discusses China production strategy”
published in Flight Global.