05 November 2013

Airbus has time to decide whether it wants to launch the A350-1100 against the 777-9X. Because the first target is to avoid any indication of doubt about the A350-1000´s competitive position


Double-stretching an airframe might be something of a mug’s game, according to Airbus’s John Leahy, but that hasn’t stopped the whispering campaign centered on an imaginary aircraft unofficially labelled, at least by outsiders, as the A350-1100.

Whether the eventual emergence of the 777-9X will demand another incremental counterattack ultimately depends on the size of the market as much as the degree of slack in the A350-1000’s design – from which Airbus might squeeze additional capability – without straying into the same minefield that it claims will complicate the -9X’s development.



Size of Market enough for 777-9X, A380 and A350-1100?

There is 200-seat gap between the A350-1000 and the A380, and Airbus is forecasting that 30% of twin-aisle sales over the next 20 years will be in the 350- to 400-seat category.

The question is whether Airbus is prepared to cede the upper end of that range to the 777-9X – particularly if the end result is that A380 sales could suffer either way. Airbus has developed the A350 family with the aim of taking on five Boeings, across two lines, with just three aircraft. This is an ambitious strategy which depends heavily on finding the best airframe size to serve as the anchor, and which still potentially leaves Airbus vulnerable at the extremes – both upper and lower – of its family range.



Airbus has so far been adamant that development of the 777X is evidence of Boeing’s concerns over the A350-1000’s encroachment on the 777-300ER’s ¬monopoly. Although its language regarding a possible further stretch of the A350 has softened slightly, Airbus will want to avoid any indication of doubt about the -1000’s competitive position. Given that the 777X has yet to be formally launched, Toulouse still has time to decide whether it wants to play.


Based on the article “Variations enigma” published in Flight International Blog

1 comment:

  1. Keep on going with the blog. Good Job!

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